July 2013

SEO has a new Friend – Pinterest

Pinterest is one of the fastest-growing and most popular social media platforms around. This fact hasn’t gone unnoticed  by marketers.  It’s not hard to figure out why. A recent study showed Pinterest shoppers spend significantly more per checkout – averaging between $140-$180 per order compared to the average Facebook or Twitter purchases of $60-$80. Need more proof that Pinterest will help you market and sell your company’s products? No problem. How about the fact that U.S. consumers who use Pinterest follow an average of 9.3 retailers. Are you one of them?

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Social Media Marketing Content – Quality Matters

Quality verses quantity – you’ve heard the old adage. In just a few words it packs a powerful statement. Now let’s apply it to marketing your business using social media. A successful business plan is not limited by quanitity – quality plays an equally vital role.  We’ve all seen it, a business in our social feed that plasters our page with advertisement, after advertisement. It doesn’t work,  in fact, it looks like spam.

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