Remember the days when we used the newspaper as a directory for local services? You’d peruse column after column until an ad finally caught your eye. Then, in a leap of faith you would call them, hoping you found the right man (or woman) for the job. Sadly those days are long gone. The current world of social media makes a newspaper look archaic at best. Don’t get me wrong, I still love the feel, smell, and nostalgia of reading the Sunday paper, but frankly speaking, it’s not where I search for a business.
I’m not the only one that feels this way. I would venture out on a limb to say the majority of people rely on the “worldwide web” to connect with businesses and brands. As a business owner, you need an online presence to reach prospective customers. But how do you stand out in such a giant market? The answer my friend, is a blog.
Why Your Company Needs a Blog
A blog is one of the single most important tools you can use to market your business. A business blog will help build authority in your industry, push your website higher in search engine results, and humanize your brand. In today’s social media-driven world where engagement with your customers is expected online, blogs are essential in marketing your business.