2014

Emotional vs SEO – Which Headline is Better?

Headline writing has been around since the dawn of the printed word. Grabbing the attention of the reader to make them do just that – read. In the age of content-generating sites like BuzzFeed, Upworthy, and a myriad of others, headlines have even less time to grab the reader’s ‘click.’ So is the trick behind an excellent attention grabber an emotional headline? Or is an optimized headline the way to go?

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The Basics of a Business Blog

Long gone are the days when you pulled out the Yellow Pages, or even a newspaper, to find a local business. Now, we receive the bulky book on our doorstep and wonder what we’re supposed to do with it – maybe a glorified doorstop? People look online to find everything. Having not only a business web site, but also a business blog, can help your customers find you, too.

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