February 2014

Social Media Debate: Outsource or In-House?

You-1-300x300If you own a business you’ve likely heard the great debate: social media marketing; outsource or in-house? It’s a good question, and one that each business owner needs to consider carefully. It’s not something to be taken lightly, there’s much at stake – ultimately the success of your business. Like any major decision in life, the only way to make the right decision, is to get both sides of the story. Let’s get to it.

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LinkedIn for the Social Media Challenged

My husband got a new job. Yes, you are reading an article about getting started on LinkedIn, just bear with me a minute. He transitioned from being a mason, to a project manager at his company. He said goodbye to the trowel Getting Started on LinkedInand hello to an office. With that office came this strange new thing, called social networking.

Now my husband is a bright guy, in fact, that’s why he landed this cool new job, but when it comes to the internet, and social networking he hasn’t a clue. Let’s just say it would be like me trying to read his blueprints, it’s not happening. Soon after he was established in the office, he started getting requests – LinkedIn requests.  Not knowing what LinkedIn was all about,  he’d just accept the invitation and go on with his day.

Does that sound like you? Many business professionals are doing the same thing. In fact, their profiles look just like my husband’s – no profile picture, no bio, and a few connections. So for all those business professionals who need a little help getting started on LinkedIn, this is for you.

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