Long gone are the days when you pulled out the Yellow Pages, or even a newspaper, to find a local business. Now, we receive the bulky book on our doorstep and wonder what we’re supposed to do with it – maybe a glorified doorstop? People look online to find everything. Having not only a business web site, but also a business blog, can help your customers find you, too.
Smartphones! Tablets! Smart watches! Mobile! Mobile! Mobile! In case you’ve been living under a rock for the last five (or even ten) years, you know that the buzzword these days is mobile. And a close second is mobile marketing. Everyone—and everything—seems to have an app or at least a mobile website. So, with all this buzz, is mobile marketing the way of the future?
No – It’s the way of the present!
I attended a local networking event recently and it was all about why storytelling in marketing is the best thing for your business. I thought it was such a great session I wanted to share a post on here about it. I also loved hearing Ann Handley speak, if you ever get the chance, she is an awesome storyteller and you’ll learn lots of new points to integrate into your strategy.
Let’s talk about the anatomy of a tweet.
A tweet is born via your imagination, whether it’s one of those spur of the moment, “just for fun” tweets or a well thought out promotional tweet from the mind of a marketing maven. For the sake of this article, in this post I’ll be focusing on the latter 140 character status.