Before the dawn of the Internet age, the post office was the deliverer of correspondence, marketing campaigns, and yes, the dreaded junk mail. Email has quickly taken over as the avenue of choice for sending communications and thus, follows, email marketing. But is email marketing right for every company?
Just the term ‘call to action’ denotes importance – it’s action! And we’re calling people towards it! But, just how important are call to actions, really? I mean, do they really matter? And if so, how does one go about actually using them? Well, you’ve come to the right place. Let’s explore a little, shall we?