April 2015

Real Estate + Pinterest = A Winning Equation

In a previous article we discussed types of social media that realtors can take advantage of. This article will discuss Pinterest in detail.

So you’re a Realtor looking to grow your presence online. What can you do to leverage Pinterest?

You’re probably passionate about selling houses, just like I’m passionate about social media. We all know that building a friendly relationship with a (potential) client is a basic fundamental of good business. Having a Pinterest presence can help you achieve this. So how can we combine Pinterest and selling houses to make a winning equation? Here are a few things I think will set you apart from the rest of the crowd in selling houses.

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Inbound Fundamentals: What is a Buyer Persona and Why is It Important to You?

Creating a buyer persona for your business may sound like one of those exercises you do in a workshop that you’ll spend a couple hours creating, but realistically, you’ll get too busy running your business to actually do anything with. But buyer personas are different. They aren’t just a snazzy marketing exercise, but tools that can help you build your business.

Buyer personas aren’t about attracting any customer, but rather attracting the right customer. And that distinction is critical to the growth of your business.

Let’s look at what buyer personas are, how they can benefit your company, and how to begin to build out your own buyer personas.

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What Social Channels Should Realtors Focus On?

This article is the first in a series of social media articles specifically focusing on social media for realtors and the real estate market.

What Social Channels Should I BeAs a Realtor, you may realize that social media should be an important part of your business marketing plan, but you may not be sure where to start. While social media may not be at the top of your priorities’ list, it can help you connect with your clients in fun and inviting ways, and ultimately help you grow your business.

The social media market has an overwhelming amount of platforms with more seemingly coming up every month or so. All of them are vying for our attention and business. It can be difficult to determine which ones to invest your time in. Yet there are certain platforms Realtors can focus on to ensure your market is being reached effectively.

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