June 2015

Inbound Fundamentals: 7 Steps to Setting Up Campaigns

startup-593341_1280Setting up an inbound marketing campaign may be something you’ve been dreading and simply putting off because you don’t know exactly where to start. We’ll agree with you that these campaigns can seem intimidating, but really, they can be broken down into 7 steps. With the help of HubSpot (and Seapoint Digital), you’ll soon be well on your way to setting up your first inbound marketing campaign, and then before you know it, you’ll be an expert.

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Can I Use Trademarks in Adwords?

Did you know you can increase your click-through rates by including trademark and registered symbols in your ad copy? Or that you can even use trademarked terms that you don’t own? Trademarks may be a complicated area, but there are some things you can do to make the most out of trademarks and your use of them in your AdWords strategy.

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