In two previous articles we discussed AdWords strategy for franchises and local SEO for franchise owners. In this article, we will discuss best practices for social media management of franchises.
Over the years, Google has continuously stressed the importance of having your local business listed correctly online. To help business owners, Google has provided different programs such as Places for Business, Local, or currently Google My Business to help make this process painless and easy. Although these programs have been provided, many still have yet to claim or optimize their businesses listing.
Google AdWords is an excellent tool for online marketing helping you to reach your audience. If you’re a small business with extremely limited resources, Google’s AdWords Express may be the right solution for your online marketing strategy.