August 2015

How to use Punctuation in Adwords

Writing  copy for Adwords can be an intimidating exercise. You want to maximize your clickthrough rates through writing compelling content. A higher click through will drive more traffic to your site and can contribute to better quality score lowering your cost per click. Just like taking time to analyze the best keywords for your ads, there are some tricks of the trade to help make your ads pop. One trick is to include punctuation in your Adwords adcopy.

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Inbound Fundamentals: Why Using the Right Keywords Will Attract the Right Customers

As you’re developing a website or an online presence for your business, you need to understand the importance of keywords and how selecting the right keywords will attract the right customers. Ranking in the top 10 organic searches greatly increases your chances of being found by customers. And to be found in organic searches means doing some work with your keywords.

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