You’ve written a blog post you’re proud of and you know where and how you’re going to share it–the Inbound Fundamentals checklist is checked. One final touch to your post is to add an image that will engage your audience and communicate your content effectively.
If I had a dollar for every time I’ve thought, “I’m going to have a nightmare about this photo,” or, “Why would you take that photo?” I would be a rich woman.
Whether you’re just getting started in inbound marketing or are a seasoned expert, there is one question you want to continually ask yourself – what are my customers looking for? The answer to this question depends on a variety of factors, but ultimately, your customers are looking for content that provides them with answers to their questions or solutions to their problems.
It seems like there’s an ever-growing list of ‘must haves’ when blogging. You need consistency, keywords/SEO, an awesome title, catching content in the correct format, and on and on. However, each of these components will help draw people to your website and pay attention to what you’re putting out there. So, is a meta description just another item on the list that needs to be crossed of? Is a meta description really important for your blog post?