I’m sure many of our readers can remember a time when phones were not smart, tablets were made of stone, and computers were our only access to the worldwide web. But that is no longer the case. We live in a world where technology is always changing. Screens range from the size of your pocket to the size of your television – and everything in between. How can you make sure that the message you want to convey is looks good – regardless of what screen your viewer has?
Social Media is not going away. No matter your business, having a presence on social media is necessary to be relevant in today’s world. But who should take on that responsibility? Should you do it yourself? Can team members take care of it as a group effort? Or is it a good idea to hire a social media manager? There are different answers for different businesses, but this article may help you decide what is right for yours.
In the marketing world we hear the term ‘Search Engine Optimization’ thrown around a lot. If you’re a small business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO. We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do we really need it to succeed?
The short answer is yes. According to Google, Search Engine Optimization (SEO) is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” So how can you ensure that your site will appear high in the list of search engine results?
Perhaps you’re a relatively new business, and you’re not sure what social media platform will give you the best return for your investment of time. Or maybe your business has been around for many years, but you haven’t made the leap into social media yet (or you haven’t jumped into the deep end). Whatever the situation, we’re here to help you understand what your business should be doing in the coming year.