As a community manager, I know firsthand that social media is a rough landscape. Word something wrong, make a small spelling error, and hordes of people- followers or not, regram, retweet, or just make prods at your company, making them the laughingstock of the webisphere. Granted, there are some errors that just happen, no matter how careful you are, but in this article, I’m going to help your business stand out from the others and avoid simple social media mistakes.
Living in a city with a high volume of tourist traffic, I’ve come to learn a lot about the area just by eavesdropping here and there. For instance, I recently passed by a lanyard-wearing, fanny pack toting tour group the other day and I overheard the tour guide say that nearly 2,000,000 tourists visit the city every year. I also know that the rooftop bar with the best view doesn’t serve the best drinks, and that if you’re going to buy a sweetgrass basket, it’s best to skip up the road and dicker with a local vendor, rather than pay full price in the market.
You nailed 2015! Well, I don’t know… maybe you didn’t. Was it your year? I hope so. Either way, you get to hit the reset button and go another round. And this time, you’ll be armed and ready to conquer the inbound marketing world since I’m going to hand you a few tricks of the trade.