May 2016

Inbound Fundamentals: Is Email Marketing Still Relevant?

I recently received an automatic email reply from a contact that read something like this: “Hey guys! In an effort to increase my productivity I will only be checking my email at 9 a.m. and 4 p.m. If you email me, I’ll try to get back to you at those times.”

This begs the question — is there really any point to email anymore? If people are so inundated with emails that they’re only picking up messages about as often as they do their snail mail, does continuing to use email as relevant marketing platform make sense?

In short, the answer is YES! And here’s why…

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3 Reasons Your Email List Hates You

You know what Ms. Swift says… “Haters gonna hate, hate, hate…” However, sometimes haters have good reason for their not-so-friendly attitude. And when it comes to inboxes, people can be a little sensitive. In fact, your recipients may have good reason for putting you on their naughty list.

Obviously, you don’t want your email to be relegated to the trash heap, lumped in there with the bogus email from Anishka with the subject line “HEY tHere. I miss you.” So today we’re going to talk a little bit about why your email list hates you, and how you can turn that hate into true email bliss.

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Inbound Fundamentals: The ABCs of A/B Testing

A couple of weeks ago, I was sent a link to a blog post. “Check out the CTA at the end of this post. I love this!” said the client. I agreed, the CTA had some really nice features that were worth a bit of pondering. Later that day, I opened the link again to take another glance, and the CTA had changed. It still had some of the same basic elements, but the copy was a little different, as was the design.

The publishers of this blog post were using a method called A/B, or split, testing. This concept is at the core of Inbound Fundamentals.

In this post, we’ll take a look at the ABCs of A/B testing — how to do it, and where you can put it into practice.

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4 Instagram Tips to Insta-Fame

My first Instagram photo. Now I can see why it only got 1 like.

My first Instagram photo. Now I can see why it only got 1 like.

True story: I started an Instagram account back in early 2012 (when they first released the Android version of the app) and started posting away. My first photo, which I at the time thought was pretty great, got (drum roll please) one like. Granted, the first like you get on your maiden voyage Instagram photo is pretty spectacular, but, once the hype dies down, you stare at your screen, hoping for it to blow up with about 599 more likes (give or take a few). If it doesn’t happen, you, if you’re anything like the inner narcissistic me, starts questioning all the photos you’ve ever taken.

Have no fear, Instagram user, in this blog I’m going to turn you from haphazard picture-taker to savvy Instagrammer (trust me, it’s a thing). Here are my 4 Instagram tips to Insta-fame.

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