July 2016

Your Fans Hate You: Why Your Social Strategy Needs a Strategy

It might seem like an oxymoron to say that your fans hate you. But, think about it. Do you drive your friends crazy sometimes? Of course! Hopefully you’re fortunate enough to have the kind of friends who stick with you through thick and thin, the kind that forgive you when you’ve had a bad day, and celebrate your weirdness with you.

However, your fans on social media probably aren’t quite as forgiving. While they may truly love your brand, your product, or your service, when you behave badly, they aren’t as likely to cut you a break. In fact, they may just walk away and not even tell you why.

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3 Keys to Creating a Content Offer That ISN’T Horrible

We’ve all been there. You’re reading a blog, really enjoying it, you scroll down, and BAM! You’re hit with it. A box bumbles down into your viewing area, and you are offered “an exclusive” offer, promising to all but make you the most successful person walking the planet.

If you’re like me, you might scan it, or, if you’ve only been half-heartedly scanning the blog, you quickly click off, muttering something to yourself about annoying ebook offers.

Only the thing is, as an inbound marketer, or a business owner or blogger, you depend on those content offers to bring you in more leads and, in the end, more customers.

So how can you make sure that people will actually want to download and read your content offer? In this blog, I will give you the 3 keys to success.

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