In the marketing world we hear the term ‘Search Engine Optimization’ thrown around a lot. If you’re a small business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO. We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do we really need it to succeed?
The short answer is yes. According to Google, Search Engine Optimization (SEO) is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” So how can you ensure that your site will appear high in the list of search engine results?
Perhaps you’re a relatively new business, and you’re not sure what social media platform will give you the best return for your investment of time. Or maybe your business has been around for many years, but you haven’t made the leap into social media yet (or you haven’t jumped into the deep end). Whatever the situation, we’re here to help you understand what your business should be doing in the coming year.
Today, I was researching CRMs (Customer Relationship Management software) for a client. There are dozens out there, and believe me, they’re not all created equal. However, one kept popping up on my screen (due to their fantastic retargeting campaign, no doubt), so I decided to sign up for a demo.
As soon as I finished filling out the form, I received a phone call from the company. “Hey, I’m Adam from XYZ Company. I just received your form requesting info and I wanted to make sure I have all of your info correctly before I send you out some specs and facts.”
This led to a ten-minute conversation about what’s working and not working with our current CRM. Adam wasn’t at all pushy, and I have to admit, I didn’t feel hurried to get off the phone with him like I usually am with sales people. I kind of wanted to hang around and chat. “Bye, Adam. I’ll look forward to hearing from you,” I said. And I meant it.