December 2017

Google My Business Changes for 2018

The year 2017 saw some big changes to Google My Business features. Some of these were exciting, some were challenging. How will these changes shape your business’ prospects in the 2018 year? What changes should we continue to look for? Let’s find out.

Google Posts

Google Posts is a product that opened up to all small businesses back in June 2017. This feature allows business owners to promote a sale or an event, which appears when users search for the business. Google Posts gives owners the option of posting one image, and up to 300 characters describing the event or promotion. It can include a landing page that gives more information about the topic. Posts do expire after seven days, but don’t worry … Google lets the business owner know on day six.

Google My Business Messaging

As we continue to move forward in the mobile-friendly world, having multiple messaging platforms for your business will become increasingly more important. In fact, states that 46% of those interviewed preferred messaging over email while 49.4% prefer messaging to phone calls. With this in mind, Google My Business rolled out a new messaging feature that allows users to text businesses directly from their phone. Setup is simple and can be accessed from your Business dashboard under the Messaging tab. This tool is one that will continue to benefit businesses in 2018 and in the years to come.

google my business changes 2018

Google My Business Q&A Feature

Google My Business Q&A is a feature that has been slowly rolling out since August. The feature allows users to ask the business owner and the community questions about products or services. Though this feature has room for greatness in 2018, we are seeing it get off to a rough start. Unless you are an android user with the Google maps app, chances are you are not seeing your customers’ questions. Additionally, the feature is not available on the GMB desktop yet. What can you do? For now, you will need to check your listing manually for any questions. Is there a common question everyone asks? Post the question and answer it beforehand so that users can have accurate answers.

More Integration With Google Home

google my business changes 2018As home assistant devices such as Google Home and Google Assistant become more utilized, it will be extremely important to keep your business information up to date in 2018. Why? Devices like Google Home pull information directly from search engines. The more accurate and up-to-date your information is on GMB, the more likely Google will feature your business when asked for your service.

2017 brought us many new and exciting changes to Google My Business. But with 2018 approaching fast, we look forward to seeing how these changes can further develop our online marketing techniques.

If you need help with making your Google My Business listing up-to-date and accurate, reach out to us! We’re ready to help you make this feature work for you.





read more

5 Inbound Marketing Mistakes You Are Making

I wish it wasn’t true. I wish I could tell you that you’re doing everything right in your marketing efforts and that your revenue is destined to keep on climbing year after year because you’ve become the marketing legend of your own era.

Unfortunately, if you’re reading this, you know something isn’t working with your inbound marketing efforts. Perhaps your site traffic is slow, or your visitors aren’t converting, or your social media accounts are a wasteland of unseen posts.

Whatever the case, let’s cover some of the most common inbound mistakes you might be making – and what you can do about getting things right.

read more

Social Media Strategies for Contractors

As a contractor, you know how important it is to choose the right tool for the job. Choosing the right social media tools and using them properly is similarly important. Each social media channel serves a different purpose and some may not fit your marketing needs. Because there are so many options, it can be difficult to decide which train to jump on — or if you need to jump on all of them.  Have you wondered which social media channels are the right fit for you as a contractor? Once you know where you should be, what should you do once you’re there? We’re here to help you find the answers.

read more