Okay, I’m going to admit this right from the start, I love a good train-wreck of a corporate “tell all” book. So when Disrupted was released I was secretly pretty excited. We were going to to get all the dirty laundry on HubSpot, a product we use and a company that operates in our community. I imagined an insider’s expose filled with anecdotes and allegations of insane all night coke fueled blogging binges, Halligan’s weird sprocket fetish, and absurd corporate waste. Instead Lyons has penned a fairly banal account of petty office Facebook spats, quirky company culture and an oddly obsessive notation of how many kitchens the Cambridge office contains.
Google Shopping Campaigns can be a powerful tool for online retailers when utilized correctly. While
traditional CPC ads are built from created ad content and targeted keywords, Shopping Campaigns will utilize product feed information to deliver product centric ads that give shoppers an instant overview of your inventory and pricing.
With the proliferation of various extensions in Adwords we are going to take a deeper look at one of Adwords newest features- the Callout Extension.
We’re excited to welcome Rachel Vander Pol to our Seapoint Digital team. Rachel will be helping us with our content and copy writing needs. She’s already helped us with several clients and is excited to take on more of the workload. She will be working remotely from our satellite office in Cork, Ireland.