As a business owner, you’ve likely spent countless hours crafting your business presence online. You’ve carefully setup up your Facebook page, Yelp page, Google My Business listing, and more. As a result, calls are coming in, customers are visiting your store, and everything is going great!
Until the day you receive “the call”. You answer the phone to a very enthusiastic, happy-to-help robot. They inform you that your Google listing is about to be marked as permanently closed – or worse, deleted altogether! If you do not speak to their representative right away you will be unseen forever. Your heart sinks and panic sets in. All that hard work for nothing! But before you press 1 to speak to a representative ask yourself…
I’m sure many of our readers can remember a time when phones were not smart, tablets were made of stone, and computers were our only access to the worldwide web. But that is no longer the case. We live in a world where technology is always changing. Screens range from the size of your pocket to the size of your television – and everything in between. How can you make sure that the message you want to convey is looks good – regardless of what screen your viewer has?
In the marketing world we hear the term ‘Search Engine Optimization’ thrown around a lot. If you’re a small business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO. We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do we really need it to succeed?
The short answer is yes. According to Google, Search Engine Optimization (SEO) is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” So how can you ensure that your site will appear high in the list of search engine results?
Every business has a story. A story of how they came to be, how they’ve succeeded, how they’ve failed. But most important, businesses have a story of who they are and how they can benefit their customers. But what does this have to do with completing your data in your Google listing?