Courtney Grogan

Courtney

Courtney Grogan has over ten years experience in customer service, along with over three years experience in teaching. She specializes in local search engine optimization, Google Analytics, and Internet Marketing. In her spare time she is an accomplished violinist.

Does It Matter if I Have a Responsive Website?

I’m sure many of our readers can remember a time when phones were not smart, tablets were made of stone, and computers were our only access to the worldwide web. But that is no longer the case. We live in a world where technology is always changing. Screens range from the size of your pocket to the size of your television – and everything in between.  How can you make sure that the message you want to convey is looks good –  regardless of what screen your viewer has?

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What is Search Engine Optimization?

In the marketing world we hear the term ‘Search Engine Optimization’ thrown around a lot. If you’re a small business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO.  We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do we really need it to succeed?

The short answer is yes. According to Google, Search Engine Optimization (SEO) is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” So how can you ensure that your site will appear high in the list of search engine results?

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