Courtney Grogan

Courtney

Courtney Grogan has over ten years experience in customer service, along with over three years experience in teaching. She specializes in local search engine optimization, Google Analytics, and Internet Marketing. In her spare time she is an accomplished violinist.

What is Search Engine Optimization?

In the marketing world we hear the term ‘Search Engine Optimization’ thrown around a lot. If you’re a small business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO.  We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do we really need it to succeed?

The short answer is yes. According to Google, Search Engine Optimization (SEO) is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” So how can you ensure that your site will appear high in the list of search engine results?

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Why Your Business Needs Online Reviews

I am not ashamed to say that I am a happy adoptive mama of two fuzzy adorable cats. But as any pet owner knows those little balls of cute can become little balls of mischief every time you look away. So I’m sure many of you can relate to the pain I felt the morning I woke up to discovered my laptop charger out on the table. And, to my dismay, one of my kitties decided it was tasty.

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