In the marketing world we hear the term ‘Search Engine Optimization’ thrown around a lot. If you’re a small business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO. We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do we really need it to succeed?
The short answer is yes. According to Google, Search Engine Optimization (SEO) is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” So how can you ensure that your site will appear high in the list of search engine results?
Every business has a story. A story of how they came to be, how they’ve succeeded, how they’ve failed. But most important, businesses have a story of who they are and how they can benefit their customers. But what does this have to do with completing your data in your Google listing?
Building a good marketing campaign is like building a house. You need a variety of different tools to do different jobs. Google Map Maker is a tool that can both benefit you and your customers. But before we can use a tool in a way that will benefit us, we first need to learn a little more about it.
I am not ashamed to say that I am a happy adoptive mama of two fuzzy adorable cats. But as any pet owner knows those little balls of cute can become little balls of mischief every time you look away. So I’m sure many of you can relate to the pain I felt the morning I woke up to discovered my laptop charger out on the table. And, to my dismay, one of my kitties decided it was tasty.