When it comes to marketing, affinity insurance groups have unique needs. We’ve previously talked about some of the strategies that work well with digital marketing for affinity insurance groups, but in this article, we narrow our focus to their needs for social media marketing. Here are 5 important tips to make your social marketing strategy a greater success.
As a business owner or manager, you keep a close eye on your marketing budget, and are very aware of when things aren’t going the way they should. If, some time ago, you invested in HubSpot marketing software, and you aren’t feeling the love, is it time to cut the cord?
You’re likely feeling frustrated and are ready to quit using HubSpot – but first, we’d like to say that HubSpot may not be the problem. Like any good tool, to be effective, it must be used for its intended purpose, and with skill. So before you decide to ditch the marketing software, take a moment and analyze the situation.
In an ideal world, you could go out and cut a check to a professional photographer to take care of your business photography. He or she would take beautiful shots that put your company in the best light. Unfortunately, many organizations simply don’t have the budget. The good news is, you can take good photographs for your business or nonprofit. We’ll give you some great tips so you can take better business photos – ones you can be proud of.
But first, let’s start with some building blocks.
Social Media is not going away. No matter your business, having a presence on social media is necessary to be relevant in today’s world. But who should take on that responsibility? Should you do it yourself? Can team members take care of it as a group effort? Or is it a good idea to hire a social media manager? There are different answers for different businesses, but this article may help you decide what is right for yours.