Pamela Keniston

Pamela

Pamela enjoys creating original content on a variety of topics. Her experience includes working with such notable clients as Berkshire Hathaway and Wendy Marx -- one of the top 50 women on Twitter. In the summer, Pamela occasionally pries her fingers away from her keyboard to enjoy the gorgeous views of the lakes and mountains in her home state of Maine, and in the winter, she enjoys the low country beauty of Charleston, SC. Pamela is fluent in English and French and is currently working on a third language — Swahili.

Inbound Marketing Strategies for 2018

 

It’s already 2018 and you need a game plan. The best inbound marketing strategies are never thrown together. Sure, you may accidentally stumble upon a few nuggets of success; but if you’re going to have staying power, you need a playbook.

Lucky for you, we’ve been studying the trends and predictions to gear you up for an amazing year with tons of growth and, of course, a newfound knowledge of all things inbound.

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5 Inbound Marketing Mistakes You Are Making

I wish it wasn’t true. I wish I could tell you that you’re doing everything right in your marketing efforts and that your revenue is destined to keep on climbing year after year because you’ve become the marketing legend of your own era.

Unfortunately, if you’re reading this, you know something isn’t working with your inbound marketing efforts. Perhaps your site traffic is slow, or your visitors aren’t converting, or your social media accounts are a wasteland of unseen posts.

Whatever the case, let’s cover some of the most common inbound mistakes you might be making – and what you can do about getting things right.

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Why Contractors Should Invest in Online Marketing

 

As a contractor, your job is not a glamorous one. You likely spend most of your days in well-worn work boots or slogging through endless amounts of paperwork, permits, and receipts. Yep, a contractor’s work is not for the lazy or the faint of heart.

So who would want to get a peek inside your world? Surprisingly, a lot of folks! You likely receive a large portion of your workload from referrals. People are talking about you — the quality of your work, your professional appearance, and your reasonable prices. So it’s time to get online and spread the word even further.

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Digital Marketing Tips for Insurance Agencies

Let’s face it: when many consumers think about insurance companies, they think of rising premiums, big conglomerates, and lots of red tape. That is, until they need to submit a claim. And then, most consumers are nothing but grateful, knowing their insurance company is there for them.

Ultimately, building good relations between consumers and insurance companies hinges on three things – trust, reliability, and building a sense of community (we all know the tagline, “You’re in good hands with Allstate”).

How can your insurance agency use digital marketing to build a solid relationship with customers?

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