Seapoint's Blog

4 Quick Tips for DIY Business Photography

In an ideal world, you could go out and cut a check to a professional photographer to take care of your business photography. He or she would take beautiful shots that put your company in the best light. Unfortunately, many organizations simply don’t have the budget. The good news is, you can take good photographs for your business or nonprofit. We’ll give you some great tips so you can take better business photos – ones you can be proud of.

But first, let’s start with some building blocks.

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Best Digital Marketing Tactics for Contractors

If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners.

As a result, you may face prejudice as a result of tardy, over-budget contractors that have spawned running jokes about the credibility of almost anyone in construction. And although word-of-mouth marketing remains a mainstay of any contractor’s livelihood, it is absolutely possible to convert cold contacts into satisfied customers that generate revenue for your company.

How can you do this successfully? Through careful and deliberate use of digital marketing tactics.

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Pinterest Marketing in 2017: What You Need to Know

In 2016 Pinterest hit 150 million active monthly users and over 2 billion monthly searches. It’s becoming quite clear: Pinterest is to visual discovery what Google is to traditional internet search. If you’re not taking advantage of Pinterest to leverage your brand, blog, business, or anything in between, it’s time to rethink your marketing strategy.

Recently, Tim Kendall (President at Pinterest) shared four Pinterest marketing trends to watch in 2017. Here’s what you need to know.

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Does It Matter if I Have a Responsive Website?

I’m sure many of our readers can remember a time when phones were not smart, tablets were made of stone, and computers were our only access to the worldwide web. But that is no longer the case. We live in a world where technology is always changing. Screens range from the size of your pocket to the size of your television – and everything in between.  How can you make sure that the message you want to convey is looks good –  regardless of what screen your viewer has?

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