As a business owner or manager, you keep a close eye on your marketing budget, and are very aware of when things aren’t going the way they should. If, some time ago, you invested in HubSpot marketing software, and you aren’t feeling the love, is it time to cut the cord?
You’re likely feeling frustrated and are ready to quit using HubSpot – but first, we’d like to say that HubSpot may not be the problem. Like any good tool, to be effective, it must be used for its intended purpose, and with skill. So before you decide to ditch the marketing software, take a moment and analyze the situation.
As a business owner, you’ve likely spent countless hours crafting your business presence online. You’ve carefully setup up your Facebook page, Yelp page, Google My Business listing, and more. As a result, calls are coming in, customers are visiting your store, and everything is going great!
Until the day you receive “the call”. You answer the phone to a very enthusiastic, happy-to-help robot. They inform you that your Google listing is about to be marked as permanently closed – or worse, deleted altogether! If you do not speak to their representative right away you will be unseen forever. Your heart sinks and panic sets in. All that hard work for nothing! But before you press 1 to speak to a representative ask yourself…
In an ideal world, you could go out and cut a check to a professional photographer to take care of your business photography. He or she would take beautiful shots that put your company in the best light. Unfortunately, many organizations simply don’t have the budget. The good news is, you can take good photographs for your business or nonprofit. We’ll give you some great tips so you can take better business photos – ones you can be proud of.
But first, let’s start with some building blocks.
If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners.
As a result, you may face prejudice as a result of tardy, over-budget contractors that have spawned running jokes about the credibility of almost anyone in construction. And although word-of-mouth marketing remains a mainstay of any contractor’s livelihood, it is absolutely possible to convert cold contacts into satisfied customers that generate revenue for your company.
How can you do this successfully? Through careful and deliberate use of digital marketing tactics.