Seapoint's Blog

Inbound Marketing Strategies for 2018


It’s already 2018 and you need a game plan. The best inbound marketing strategies are never thrown together. Sure, you may accidentally stumble upon a few nuggets of success; but if you’re going to have staying power, you need a playbook.

Lucky for you, we’ve been studying the trends and predictions to gear you up for an amazing year with tons of growth and, of course, a newfound knowledge of all things inbound.

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Will the Facebook News Feed Changes Break Your Business?

If you’re a business owner, chances are good that you’ve promoted your business on Facebook, the most popular social media platforms. But if you haven’t heard the news, Facebook has just announced that they’re cutting down how often your business posts get seen on Facebook. If you’ve taken advantage of this social platform for free exposure, you may be extremely worried that this free ride has screeched to a halt.

Facebook Changes: Less is More

So what do these changes mean for your business? In short, less free marketing. Mark Zuckerberg, CEO of Facebook explained the reason for these changes: “We’ve gotten feedback from our community that public content is crowding out the personal moments that lead us to connect more with each other… Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.”

For individuals, these changes may be very welcome. For them, it means less annoying ads clogging up their newsfeed and more pictures from their friends vacationing on that tropical island. (Wait… that can still be annoying.) Either way you look at it, the new changes are not going to please everyone. But what you probably want to know is this: if you’re running a business, how can you roll with this change without doing damage to your company? Where do you go from here?

newsfeed changes facebook

Continue to Utilize Facebook

We all love free things, and we can all agree that free marketing that brings us business is a beautiful thing. You can (and should) continue to take advantage of Facebook’s free space, but you should also be willing to utilize paid ads. But don’t just reach for the first way to spend your money on Facebook; that’s basically throwing your money around – and you want your dollars to be used in a way that will most likely bring you business. Make it a goal to promote posts that are likely to have high engagement. To do this, analyze your old posts and see what your followers are interested in, what they liked most, and which posts had the most comments. Create similar posts and target your ads toward your ideal customers and clients.

You should also utilize live video streams. Videos universally have very high engagement, especially live video. They are also free to post. And don’t forget about Facebook Video Ads.

Get on Other Social Media Channels

Facebook isn’t the only game in town, and your business can take advantage of other social media platforms. Which ones? Start with Instagram: it’s free, easy to use, and extremely popular. Your ideal clients might also be on Twitter, Pinterest, YouTube, and LinkedIn. In fact, they likely are. If you aren’t already active on these other platforms, valuable time is ticking. Get moving!

Think Outside the Box

The only thing we can count on is change – so hang onto your seat, the digital marketing world is moving fast. The moment you settle into what works, it’s already changing again. This means that you need to keep up with current trends and follow where your ideal clients are online. You can’t afford to fade into the background or only post on one social media channel a week – this is not going to cut it if you’re looking for results. You need your business to stand out.

Staying on top of your social media game isn’t easy, and it can be quite time-consuming! If you need help with your social media management, why not contact us? We know what will work for your business and are ready to help. Fill out the contact form below and we’ll be in touch.

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Google My Business Changes for 2018

The year 2017 saw some big changes to Google My Business features. Some of these were exciting, some were challenging. How will these changes shape your business’ prospects in the 2018 year? What changes should we continue to look for? Let’s find out.

Google Posts

Google Posts is a product that opened up to all small businesses back in June 2017. This feature allows business owners to promote a sale or an event, which appears when users search for the business. Google Posts gives owners the option of posting one image, and up to 300 characters describing the event or promotion. It can include a landing page that gives more information about the topic. Posts do expire after seven days, but don’t worry … Google lets the business owner know on day six.

Google My Business Messaging

As we continue to move forward in the mobile-friendly world, having multiple messaging platforms for your business will become increasingly more important. In fact, states that 46% of those interviewed preferred messaging over email while 49.4% prefer messaging to phone calls. With this in mind, Google My Business rolled out a new messaging feature that allows users to text businesses directly from their phone. Setup is simple and can be accessed from your Business dashboard under the Messaging tab. This tool is one that will continue to benefit businesses in 2018 and in the years to come.

google my business changes 2018

Google My Business Q&A Feature

Google My Business Q&A is a feature that has been slowly rolling out since August. The feature allows users to ask the business owner and the community questions about products or services. Though this feature has room for greatness in 2018, we are seeing it get off to a rough start. Unless you are an android user with the Google maps app, chances are you are not seeing your customers’ questions. Additionally, the feature is not available on the GMB desktop yet. What can you do? For now, you will need to check your listing manually for any questions. Is there a common question everyone asks? Post the question and answer it beforehand so that users can have accurate answers.

More Integration With Google Home

google my business changes 2018As home assistant devices such as Google Home and Google Assistant become more utilized, it will be extremely important to keep your business information up to date in 2018. Why? Devices like Google Home pull information directly from search engines. The more accurate and up-to-date your information is on GMB, the more likely Google will feature your business when asked for your service.

2017 brought us many new and exciting changes to Google My Business. But with 2018 approaching fast, we look forward to seeing how these changes can further develop our online marketing techniques.

If you need help with making your Google My Business listing up-to-date and accurate, reach out to us! We’re ready to help you make this feature work for you.





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5 Inbound Marketing Mistakes You Are Making

I wish it wasn’t true. I wish I could tell you that you’re doing everything right in your marketing efforts and that your revenue is destined to keep on climbing year after year because you’ve become the marketing legend of your own era.

Unfortunately, if you’re reading this, you know something isn’t working with your inbound marketing efforts. Perhaps your site traffic is slow, or your visitors aren’t converting, or your social media accounts are a wasteland of unseen posts.

Whatever the case, let’s cover some of the most common inbound mistakes you might be making – and what you can do about getting things right.

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