If you’ve been a real estate agent for years, we don’t need to tell you that what it takes to be successful has changed enormously. In the 80s and early 90s, real estate agents could rent a building, hang a sign, and place some print ads in the local newspaper. With a smile, a warm handshake, and a lot of hard work, business could be great.
Once the internet came into the picture, the web has increasingly become part of the real estate agent’s life. Now things are changing so rapidly that we don’t deal with changes in decades; what worked last year may not work now, and there is a continual challenge to stay ahead of the game in this competitive business.
As a businessperson, you’re reasonably tech-savvy. You know that your company needs a website, an accurate Google listing, a blog, and the appropriate social media pages, and you try your best to keep the content on these sites and pages fresh, relevant, and interesting. So why would you give the task of creating content to an outside professional? There are many reasons, but three of them really stand out.
Are you one of those ultra-secure people who never go back to see how many likes your Facebook post received, or how many hearts your Instagram post got? Yeah, me neither. Most of us want to see if what we posted has any value to our friends, and we try to post content that will have some sort of positive impact on people.
If you’ve spent any kind of time online as a business owner, you’ve probably heard the importance of having a social media presence. But, with the host of businesses doing a bad job of social media marketing, where does one start?
In this short article, I’ll give you 7 no-fail tips to get you started off on the right foot of social media for business.