In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off.
For instance, upon walking into The Gap, Mr. Anderson (played by Cruise) is greeted with a holographic image asking him how those assorted tank tops worked out for him. While we don’t currently experience personal advertising based on identification by retina scan, we are offered targeted ads based on our past behavior.
This is called retargeting, and the way it’s been used has evolved in recent years.
Writing copy for Adwords can be an intimidating exercise. You want to maximize your clickthrough rates through writing compelling content. A higher click through will drive more traffic to your site and can contribute to better quality score lowering your cost per click. Just like taking time to analyze the best keywords for your ads, there are some tricks of the trade to help make your ads pop. One trick is to include punctuation in your Adwords adcopy.
Google Shopping Campaigns can be a powerful tool for online retailers when utilized correctly. While
traditional CPC ads are built from created ad content and targeted keywords, Shopping Campaigns will utilize product feed information to deliver product centric ads that give shoppers an instant overview of your inventory and pricing.
Google AdWords is an excellent tool for online marketing helping you to reach your audience. If you’re a small business with extremely limited resources, Google’s AdWords Express may be the right solution for your online marketing strategy.