Did you know you can increase your click-through rates by including trademark and registered symbols in your ad copy? Or that you can even use trademarked terms that you don’t own? Trademarks may be a complicated area, but there are some things you can do to make the most out of trademarks and your use of them in your AdWords strategy.
The Google AdWords has long been one of the most effective ways to utilize Inbound marketing into your business. However, things can get tricky when the business model includes a franchisor and franchisee relationship. Some issues may arise as to the management of campaigns, how local marketing comes into play, and how to measure a campaign’s success.
With the proliferation of various extensions in Adwords we are going to take a deeper look at one of Adwords newest features- the Callout Extension.
While growing a business our primary goal is reaching potential customers. With our company branded, we use social media, email marketing, events and even the good old fashioned newspaper with the hope of attracting new customers. While these are fantastic and necessary steps in projecting a business’ presence, they can be very hit-or-miss styles of advertising. Why?