Every business has a story. A story of how they came to be, how they’ve succeeded, how they’ve failed. But most important, businesses have a story of who they are and how they can benefit their customers. But what does this have to do with completing your data in your Google listing?
Building a good marketing campaign is like building a house. You need a variety of different tools to do different jobs. Google Map Maker is a tool that can both benefit you and your customers. But before we can use a tool in a way that will benefit us, we first need to learn a little more about it.
In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off.
For instance, upon walking into The Gap, Mr. Anderson (played by Cruise) is greeted with a holographic image asking him how those assorted tank tops worked out for him. While we don’t currently experience personal advertising based on identification by retina scan, we are offered targeted ads based on our past behavior.
This is called retargeting, and the way it’s been used has evolved in recent years.
Getting listed online is important; getting listed on Google is crucial. Why?