As a business owner, you’ve likely spent countless hours crafting your business presence online. You’ve carefully setup up your Facebook page, Yelp page, Google My Business listing, and more. As a result, calls are coming in, customers are visiting your store, and everything is going great!
Until the day you receive “the call”. You answer the phone to a very enthusiastic, happy-to-help robot. They inform you that your Google listing is about to be marked as permanently closed – or worse, deleted altogether! If you do not speak to their representative right away you will be unseen forever. Your heart sinks and panic sets in. All that hard work for nothing! But before you press 1 to speak to a representative ask yourself…
Every business has a story. A story of how they came to be, how they’ve succeeded, how they’ve failed. But most important, businesses have a story of who they are and how they can benefit their customers. But what does this have to do with completing your data in your Google listing?
Building a good marketing campaign is like building a house. You need a variety of different tools to do different jobs. Google Map Maker is a tool that can both benefit you and your customers. But before we can use a tool in a way that will benefit us, we first need to learn a little more about it.
In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off.
For instance, upon walking into The Gap, Mr. Anderson (played by Cruise) is greeted with a holographic image asking him how those assorted tank tops worked out for him. While we don’t currently experience personal advertising based on identification by retina scan, we are offered targeted ads based on our past behavior.
This is called retargeting, and the way it’s been used has evolved in recent years.