Google Shopping Campaigns can be a powerful tool for online retailers when utilized correctly. While
traditional CPC ads are built from created ad content and targeted keywords, Shopping Campaigns will utilize product feed information to deliver product centric ads that give shoppers an instant overview of your inventory and pricing.
Over the years, Google has continuously stressed the importance of having your local business listed correctly online. To help business owners, Google has provided different programs such as Places for Business, Local, or currently Google My Business to help make this process painless and easy. Although these programs have been provided, many still have yet to claim or optimize their businesses listing.
As a certified Google Partner, we are excited to be able to share with you the many resources and technologies Google has to offer small businesses.
The Google Partners Connect Live Stream today was all about connecting with your customer online. The presentation started out with connecting up with Todd Rowe, managing director of Global Channel Sales at Google.
Google is an ever-changing tool used for marketing your business online. Once you think you understand it BAM! It changes again. So when Google launched the new Google My Business in replace of Google Places for Business, the changes left businesses wondering “Now what?”