Retargeting Isn’t Just for Display Anymore

In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off.

For instance, upon walking into The Gap, Mr. Anderson (played by Cruise) is greeted with a holographic image asking him how those assorted tank tops worked out for him. While we don’t currently experience personal advertising based on identification by retina scan, we are offered targeted ads based on our past behavior.

This is called retargeting, and the way it’s been used has evolved in recent years.

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Let’s Put Our Cities on The Map!

Over the years, Google has continuously stressed the importance of having your local business listed correctly online. To help business mappedowners, Google has provided different programs such as Places for Business, Local, or currently Google My Business to help make this process painless and easy. Although these programs have been provided, many still have yet to claim or optimize their businesses listing.

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