We’ve all been there. You’re reading a blog, really enjoying it, you scroll down, and BAM! You’re hit with it. A box bumbles down into your viewing area, and you are offered “an exclusive” offer, promising to all but make you the most successful person walking the planet.
If you’re like me, you might scan it, or, if you’ve only been half-heartedly scanning the blog, you quickly click off, muttering something to yourself about annoying ebook offers.
Only the thing is, as an inbound marketer, or a business owner or blogger, you depend on those content offers to bring you in more leads and, in the end, more customers.
So how can you make sure that people will actually want to download and read your content offer? In this blog, I will give you the 3 keys to success.
If you’re a Monty Python nerd, you likely remember the first time you busted a gut watching the SPAM skit. It was a strange feeling because while it was hilarious, it was also so extremely annoying. And catchy. To this day, you have the SPAM song running through your head every time you pass this cat-food-in-a-meat-costume in the grocery store.
I recently received an automatic email reply from a contact that read something like this: “Hey guys! In an effort to increase my productivity I will only be checking my email at 9 a.m. and 4 p.m. If you email me, I’ll try to get back to you at those times.”
This begs the question — is there really any point to email anymore? If people are so inundated with emails that they’re only picking up messages about as often as they do their snail mail, does continuing to use email as relevant marketing platform make sense?
In short, the answer is YES! And here’s why…
A couple of weeks ago, I was sent a link to a blog post. “Check out the CTA at the end of this post. I love this!” said the client. I agreed, the CTA had some really nice features that were worth a bit of pondering. Later that day, I opened the link again to take another glance, and the CTA had changed. It still had some of the same basic elements, but the copy was a little different, as was the design.
The publishers of this blog post were using a method called A/B, or split, testing. This concept is at the core of Inbound Fundamentals.
In this post, we’ll take a look at the ABCs of A/B testing — how to do it, and where you can put it into practice.