Okay, I’m going to admit this right from the start, I love a good train-wreck of a corporate “tell all” book. So when Disrupted was released I was secretly pretty excited. We were going to to get all the dirty laundry on HubSpot, a product we use and a company that operates in our community. I imagined an insider’s expose filled with anecdotes and allegations of insane all night coke fueled blogging binges, Halligan’s weird sprocket fetish, and absurd corporate waste. Instead Lyons has penned a fairly banal account of petty office Facebook spats, quirky company culture and an oddly obsessive notation of how many kitchens the Cambridge office contains.
Every single one of us is an advocate for something or somebody. You (hopefully) advocate for your children, your significant other, and causes that are important to you.
You’re an effective advocate because (1) you have an emotional connection to the person or cause, (2) you understand the person or cause, and (3) you have an incentive for being an advocate.
When it comes to marketing your brand, you may feel that it’s a bit harder to find someone who is truly devoted to being an advocate on your behalf. The truth is, your advocates are likely already out there. You just need to connect with them.
I have been known to be a thrift shop junkie. I love the thrill of finding a $5 vintage Coach bag that someone carelessly tossed aside, or a brand new, tags-on dress from one of my favorite boutique designers.
Everyone has pet peeves. Mine is when I make a purchase at a store and thank the clerk or store owner (because that’s the polite thing to do when someone is performing a service, paid or not), and I receive a half-hearted and mumbled “welcome” in return. Why does this make my skin crawl?