If you’re a Monty Python nerd, you likely remember the first time you busted a gut watching the SPAM skit. It was a strange feeling because while it was hilarious, it was also so extremely annoying. And catchy. To this day, you have the SPAM song running through your head every time you pass this cat-food-in-a-meat-costume in the grocery store.
I recently received an automatic email reply from a contact that read something like this: “Hey guys! In an effort to increase my productivity I will only be checking my email at 9 a.m. and 4 p.m. If you email me, I’ll try to get back to you at those times.”
This begs the question — is there really any point to email anymore? If people are so inundated with emails that they’re only picking up messages about as often as they do their snail mail, does continuing to use email as relevant marketing platform make sense?
In short, the answer is YES! And here’s why…
A couple of weeks ago, I was sent a link to a blog post. “Check out the CTA at the end of this post. I love this!” said the client. I agreed, the CTA had some really nice features that were worth a bit of pondering. Later that day, I opened the link again to take another glance, and the CTA had changed. It still had some of the same basic elements, but the copy was a little different, as was the design.
The publishers of this blog post were using a method called A/B, or split, testing. This concept is at the core of Inbound Fundamentals.
In this post, we’ll take a look at the ABCs of A/B testing — how to do it, and where you can put it into practice.
Okay, I’m going to admit this right from the start, I love a good train-wreck of a corporate “tell all” book. So when Disrupted was released I was secretly pretty excited. We were going to to get all the dirty laundry on HubSpot, a product we use and a company that operates in our community. I imagined an insider’s expose filled with anecdotes and allegations of insane all night coke fueled blogging binges, Halligan’s weird sprocket fetish, and absurd corporate waste. Instead Lyons has penned a fairly banal account of petty office Facebook spats, quirky company culture and an oddly obsessive notation of how many kitchens the Cambridge office contains.