Whether you’re a small business owner, or a large corporation, you think big. You want the world to know that your doors are open and you’re ready for business. That being said, there are times when it pays to think small. What do I mean by that?
Living in a city with a high volume of tourist traffic, I’ve come to learn a lot about the area just by eavesdropping here and there. For instance, I recently passed by a lanyard-wearing, fanny pack toting tour group the other day and I overheard the tour guide say that nearly 2,000,000 tourists visit the city every year. I also know that the rooftop bar with the best view doesn’t serve the best drinks, and that if you’re going to buy a sweetgrass basket, it’s best to skip up the road and dicker with a local vendor, rather than pay full price in the market.
As we’ve talked about over the last few months, citation building is an important part of your marketing campaign. However, not all citations are created equal. This is especially true when you are a small business. You want to be found by locals and people in surrounding areas but you’re not sure how. How can you find relevant citations for your business?
Search is an important step in getting your business noticed online, especially when you are a local business. Sometimes getting your business listed in local search does not always go smoothly. Here are four common issues that businesses face when trying to get listed online.