Marketing

3 Keys to Creating a Content Offer That ISN’T Horrible

We’ve all been there. You’re reading a blog, really enjoying it, you scroll down, and BAM! You’re hit with it. A box bumbles down into your viewing area, and you are offered “an exclusive” offer, promising to all but make you the most successful person walking the planet.

If you’re like me, you might scan it, or, if you’ve only been half-heartedly scanning the blog, you quickly click off, muttering something to yourself about annoying ebook offers.

Only the thing is, as an inbound marketer, or a business owner or blogger, you depend on those content offers to bring you in more leads and, in the end, more customers.

So how can you make sure that people will actually want to download and read your content offer? In this blog, I will give you the 3 keys to success.

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3 Reasons Your Email List Hates You

You know what Ms. Swift says… “Haters gonna hate, hate, hate…” However, sometimes haters have good reason for their not-so-friendly attitude. And when it comes to inboxes, people can be a little sensitive. In fact, your recipients may have good reason for putting you on their naughty list.

Obviously, you don’t want your email to be relegated to the trash heap, lumped in there with the bogus email from Anishka with the subject line “HEY tHere. I miss you.” So today we’re going to talk a little bit about why your email list hates you, and how you can turn that hate into true email bliss.

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A HubSpot Partner’s Review of “Disrupted” by Dan Lyons

 

Okay, I’m going to admit this right from the start, I love a good train-wreck of a corporate “tell all” book. So when Disrupted was released I was secretly pretty excited. We were going to to get all the dirty laundry on HubSpot, a product we use and a company that operates in our community.  I imagined an insider’s expose filled with anecdotes and allegations of insane all night coke fueled blogging binges, Halligan’s weird sprocket fetish, and absurd corporate waste. Instead Lyons has penned a fairly banal account of petty office Facebook spats, quirky company culture and an oddly obsessive notation of how many kitchens the Cambridge office contains.

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