I’m sure many of our readers can remember a time when phones were not smart, tablets were made of stone, and computers were our only access to the worldwide web. But that is no longer the case. We live in a world where technology is always changing. Screens range from the size of your pocket to the size of your television – and everything in between. How can you make sure that the message you want to convey is looks good – regardless of what screen your viewer has?
Today, I was researching CRMs (Customer Relationship Management software) for a client. There are dozens out there, and believe me, they’re not all created equal. However, one kept popping up on my screen (due to their fantastic retargeting campaign, no doubt), so I decided to sign up for a demo.
As soon as I finished filling out the form, I received a phone call from the company. “Hey, I’m Adam from XYZ Company. I just received your form requesting info and I wanted to make sure I have all of your info correctly before I send you out some specs and facts.”
This led to a ten-minute conversation about what’s working and not working with our current CRM. Adam wasn’t at all pushy, and I have to admit, I didn’t feel hurried to get off the phone with him like I usually am with sales people. I kind of wanted to hang around and chat. “Bye, Adam. I’ll look forward to hearing from you,” I said. And I meant it.
As a businessperson, you’re reasonably tech-savvy. You know that your company needs a website, an accurate Google listing, a blog, and the appropriate social media pages, and you try your best to keep the content on these sites and pages fresh, relevant, and interesting. So why would you give the task of creating content to an outside professional? There are many reasons, but three of them really stand out.
We’ve all been there. You’re reading a blog, really enjoying it, you scroll down, and BAM! You’re hit with it. A box bumbles down into your viewing area, and you are offered “an exclusive” offer, promising to all but make you the most successful person walking the planet.
If you’re like me, you might scan it, or, if you’ve only been half-heartedly scanning the blog, you quickly click off, muttering something to yourself about annoying ebook offers.
Only the thing is, as an inbound marketer, or a business owner or blogger, you depend on those content offers to bring you in more leads and, in the end, more customers.
So how can you make sure that people will actually want to download and read your content offer? In this blog, I will give you the 3 keys to success.