Smartphones! Tablets! Smart watches! Mobile! Mobile! Mobile! In case you’ve been living under a rock for the last five (or even ten) years, you know that the buzzword these days is mobile. And a close second is mobile marketing. Everyone—and everything—seems to have an app or at least a mobile website. So, with all this buzz, is mobile marketing the way of the future?
No – It’s the way of the present!
I attended a local networking event recently and it was all about why storytelling in marketing is the best thing for your business. I thought it was such a great session I wanted to share a post on here about it. I also loved hearing Ann Handley speak, if you ever get the chance, she is an awesome storyteller and you’ll learn lots of new points to integrate into your strategy.
Internet marketing these days seems to be all about social media. From Facebook, Twitter, Pinterest, Instagram, you name it, you need it. The goal with all these platforms, especially from a business standpoint, is interacting with your customers—building an audience with the people who already know your product and want to interact with your business.
Let’s face it – we love our phones. Have you ever left your house only to realize you forgot your phone? It’s a bad feeling isn’t it? Panic sets in, as you face fact that you will spend an ENTIRE day disconnected. You think that’s bad, three in five Singaporeans would pay a ransom averaging S$273, to retrieve a lost or stolen phone, and one in three would forgo a S$10,000 lottery ticket rather than be without their mobile.