A/B tests can be a powerful marketing tool when they are understood and used correctly. While this topic is meaty and has been studied for decades, below is (hopefully) a simple introduction to the art of A/B tests.
Before the dawn of the Internet age, the post office was the deliverer of correspondence, marketing campaigns, and yes, the dreaded junk mail. Email has quickly taken over as the avenue of choice for sending communications and thus, follows, email marketing. But is email marketing right for every company?
As 2014 comes to a close, we all look forward (hopefully with anticipation) to what the year 2015 has to offer. Whether we’re still in denial the year is ending or if we are saying ‘good riddance’ to 2014, there is always a lot to consider when seeing the old year pass, and the new year come to be.
Smartphones! Tablets! Smart watches! Mobile! Mobile! Mobile! In case you’ve been living under a rock for the last five (or even ten) years, you know that the buzzword these days is mobile. And a close second is mobile marketing. Everyone—and everything—seems to have an app or at least a mobile website. So, with all this buzz, is mobile marketing the way of the future?
No – It’s the way of the present!