As 2014 comes to a close, we all look forward (hopefully with anticipation) to what the year 2015 has to offer. Whether we’re still in denial the year is ending or if we are saying ‘good riddance’ to 2014, there is always a lot to consider when seeing the old year pass, and the new year come to be.
Smartphones! Tablets! Smart watches! Mobile! Mobile! Mobile! In case you’ve been living under a rock for the last five (or even ten) years, you know that the buzzword these days is mobile. And a close second is mobile marketing. Everyone—and everything—seems to have an app or at least a mobile website. So, with all this buzz, is mobile marketing the way of the future?
No – It’s the way of the present!
I attended a local networking event recently and it was all about why storytelling in marketing is the best thing for your business. I thought it was such a great session I wanted to share a post on here about it. I also loved hearing Ann Handley speak, if you ever get the chance, she is an awesome storyteller and you’ll learn lots of new points to integrate into your strategy.
Internet marketing these days seems to be all about social media. From Facebook, Twitter, Pinterest, Instagram, you name it, you need it. The goal with all these platforms, especially from a business standpoint, is interacting with your customers—building an audience with the people who already know your product and want to interact with your business.