I’m sure many of our readers can remember a time when phones were not smart, tablets were made of stone, and computers were our only access to the worldwide web. But that is no longer the case. We live in a world where technology is always changing. Screens range from the size of your pocket to the size of your television – and everything in between. How can you make sure that the message you want to convey is looks good – regardless of what screen your viewer has?
Perhaps you’re a relatively new business, and you’re not sure what social media platform will give you the best return for your investment of time. Or maybe your business has been around for many years, but you haven’t made the leap into social media yet (or you haven’t jumped into the deep end). Whatever the situation, we’re here to help you understand what your business should be doing in the coming year.
Today, I was researching CRMs (Customer Relationship Management software) for a client. There are dozens out there, and believe me, they’re not all created equal. However, one kept popping up on my screen (due to their fantastic retargeting campaign, no doubt), so I decided to sign up for a demo.
As soon as I finished filling out the form, I received a phone call from the company. “Hey, I’m Adam from XYZ Company. I just received your form requesting info and I wanted to make sure I have all of your info correctly before I send you out some specs and facts.”
This led to a ten-minute conversation about what’s working and not working with our current CRM. Adam wasn’t at all pushy, and I have to admit, I didn’t feel hurried to get off the phone with him like I usually am with sales people. I kind of wanted to hang around and chat. “Bye, Adam. I’ll look forward to hearing from you,” I said. And I meant it.
As a businessperson, you’re reasonably tech-savvy. You know that your company needs a website, an accurate Google listing, a blog, and the appropriate social media pages, and you try your best to keep the content on these sites and pages fresh, relevant, and interesting. So why would you give the task of creating content to an outside professional? There are many reasons, but three of them really stand out.