I’m sure many of our readers can remember a time when phones were not smart, tablets were made of stone, and computers were our only access to the worldwide web. But that is no longer the case. We live in a world where technology is always changing. Screens range from the size of your pocket to the size of your television – and everything in between. How can you make sure that the message you want to convey is looks good – regardless of what screen your viewer has?
In the marketing world we hear the term ‘Search Engine Optimization’ thrown around a lot. If you’re a small business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO. We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do we really need it to succeed?
The short answer is yes. According to Google, Search Engine Optimization (SEO) is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” So how can you ensure that your site will appear high in the list of search engine results?
In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off.
For instance, upon walking into The Gap, Mr. Anderson (played by Cruise) is greeted with a holographic image asking him how those assorted tank tops worked out for him. While we don’t currently experience personal advertising based on identification by retina scan, we are offered targeted ads based on our past behavior.
This is called retargeting, and the way it’s been used has evolved in recent years.
As a local service provider you may find it’s hard to get found by the right customers. How can you insure the right people are finding you? Take a look at our 5 local SEO tips for service providers.