SEO

Emotional vs SEO – Which Headline is Better?

Headline writing has been around since the dawn of the printed word. Grabbing the attention of the reader to make them do just that – read. In the age of content-generating sites like BuzzFeed, Upworthy, and a myriad of others, headlines have even less time to grab the reader’s ‘click.’ So is the trick behind an excellent attention grabber an emotional headline? Or is an optimized headline the way to go?

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SEO has a new Friend – Pinterest

Pinterest is one of the fastest-growing and most popular social media platforms around. This fact hasn’t gone unnoticed  by marketers.  It’s not hard to figure out why. A recent study showed Pinterest shoppers spend significantly more per checkout – averaging between $140-$180 per order compared to the average Facebook or Twitter purchases of $60-$80. Need more proof that Pinterest will help you market and sell your company’s products? No problem. How about the fact that U.S. consumers who use Pinterest follow an average of 9.3 retailers. Are you one of them?

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