Every single one of us is an advocate for something or somebody. You (hopefully) advocate for your children, your significant other, and causes that are important to you.
You’re an effective advocate because (1) you have an emotional connection to the person or cause, (2) you understand the person or cause, and (3) you have an incentive for being an advocate.
When it comes to marketing your brand, you may feel that it’s a bit harder to find someone who is truly devoted to being an advocate on your behalf. The truth is, your advocates are likely already out there. You just need to connect with them.