Social Media

Your Fans Hate You: Why Your Social Strategy Needs a Strategy

It might seem like an oxymoron to say that your fans hate you. But, think about it. Do you drive your friends crazy sometimes? Of course! Hopefully you’re fortunate enough to have the kind of friends who stick with you through thick and thin, the kind that forgive you when you’ve had a bad day, and celebrate your weirdness with you.

However, your fans on social media probably aren’t quite as forgiving. While they may truly love your brand, your product, or your service, when you behave badly, they aren’t as likely to cut you a break. In fact, they may just walk away and not even tell you why.

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4 Instagram Tips to Insta-Fame

My first Instagram photo. Now I can see why it only got 1 like.

My first Instagram photo. Now I can see why it only got 1 like.

True story: I started an Instagram account back in early 2012 (when they first released the Android version of the app) and started posting away. My first photo, which I at the time thought was pretty great, got (drum roll please) one like. Granted, the first like you get on your maiden voyage Instagram photo is pretty spectacular, but, once the hype dies down, you stare at your screen, hoping for it to blow up with about 599 more likes (give or take a few). If it doesn’t happen, you, if you’re anything like the inner narcissistic me, starts questioning all the photos you’ve ever taken.

Have no fear, Instagram user, in this blog I’m going to turn you from haphazard picture-taker to savvy Instagrammer (trust me, it’s a thing). Here are my 4 Instagram tips to Insta-fame.

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Inbound Fundamentals: 3 Ways to Get Brand Advocates on Social

Every single one of us is an advocate for something or somebody. You (hopefully) advocate for your children, your significant other, and causes that are important to you.

You’re an effective advocate because (1) you have an emotional connection to the person or cause, (2) you understand the person or cause, and (3) you have an incentive for being an advocate.

When it comes to marketing your brand, you may feel that it’s a bit harder to find someone who is truly devoted to being an advocate on your behalf. The truth is, your advocates are likely already out there. You just need to connect with them.

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