Google+ is to SEO what peanut butter is to jam. Sure, you can have one without the other but let’s be honest – it’s not very good. Branding your company with Google+ is crucial to your SEO and in turn, the success of your business.
Why You Need Google+
We’re not the only ones who feel Google+ is the next best thing in social media. According to a recent article featured by Forbes, Google+ has claimed the second largest social network status, falling short only to Facebook. Google+ now has an estimated 343 million users.
Sadly, many businesses have yet to tap into the branding power of Google+. They prefer the comfort and familiarity of Facebook. Comfort doesn’t always bring results and for those looking to propel their business, both platforms play a vital role in your success. It’s time to step out of your comfort zone and propel your social media presence with Google+.
Google+ Secret Weapon – Author Tags
For all you Facebook loyalists, Google+ has a secret weapon not even Facebook can touch – author tags. What is an author tag?
Author tags allows you to claim ownership of content. Blogs, technical documents and press releases are linked directly to you. By means of author tags, followers and prospective clients can locate all of your work in one place. This isn’t just a matter of bragging rights – we’re talking increased SEO.
When using author tags you’ve just proven to Google that you’re the author. Who cares what Google thinks? You should care – Google uses that credibility to decide search engine results. The more content you link together, the heavier you become in Google’s eyes, helping you climb the ladder of search engine results.
Author Tags Help Brand Your Company
To get the most benefit from author tags it needs to be a company affair. The more content you can link back to your company the better. Request all employees use author tags under your company’s name. Doing so will allow people to discover you through your Google+ network. Every time a user +1s, you’re directing traffic back to your company.
This is a benefit to employees as well. When a user +1s an employees article they gain authority – adding to their credibility. It’s a win-win: Your employee gains credibility and the company receives increased traffic. In fact, now that Google+ is more socially driven, gaining +1s could help increase your search engine results.
Author Tags Increase Your Presence
We all know research shows images increase click through rates. Whether you’re blogging, posting or tweeting, images provide a high level of fan engagement. It’s no different with search engine results. When you build a Google+ presence through author tags, +1s and inbound links, your circles grow. Build a large enough audience and Google+ will reward you, with your image being displayed in search engine results. An image will help your company stand out from the crowd.
What do you think? Is this enough evidence to motivate you to establish your business with Google+? You should – before your competitors do.
Need help marketing your business? Give Seapoint a call, we’ll be happy to help your business reach it’s full potential.