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Google Helpouts – Marketing Tool for Businesses

So you’re an expert, an expert in your line of work that is. Let’s face it, you wouldn’t be in business if you didn’t know a thing or two about the products or services you offer. Well, Google would like to help spread the word about your expertise, via the all new Google Helpouts.

What are Google Helpouts?

What are Google Helpouts? In Google’s own words: ” Real help, from real people (that’s you), in real time.” Helpouts connect customers with brands so they can get the help they need; virtual customer service. The video-conferencing platform was launched on November 5th, and allows you stand out from the competition, while connecting directly with customers. What does it mean for businesses? Basically, if you can spare a little time and have access to a webcam, you have new a way to promote your business and make some cash while you’re at it.

Google Helpouts – How do They Work?

OK, so we know Helpouts will be great for your business, but how exactly do they work?

  1. First, you need to sign up. You can get started right here.
  2. Now decide how much time you have to offer customers via Google Helpouts. People seeking advice will sign up for appointments, choosing from time slots you’ve made available.
  3. Next, you need to decide what to charge. Helpouts can be free or paid, you can charge by the minute or offer a fixed rate. Just be sure to be realistic about the price you set – consider what the current market will bear.
  4. Your fees will be collected using Google Wallet. Of course, Google want’s a piece of the action; that would be twenty percent.

Now that you’re signed up, your company will automatically show up in search results when a person looks for help regarding your services or products – that’s right, now you get to show them you’re an expert.

Benefits of Google Helpouts

Helpouts are an excellent way to promote your business and add to your credentials. It allows you to offer fantastic customer service, while humanizing your brand. It’s also a great way to propel your  business from the “neighborhood scene” to the national level.

From big retailers like Weight Watchers and Sephora, to small business owners like Janet Cassidy, Google Helpouts may be just what you need to gain the exposure your business deserves. Why not give it a try today?

Feeling overwhelmed when it comes to marketing your business? Ready to talk about what options are available? Give us a call – or let us review what you are already doing and offer some suggestions. Together we can get the results you deserve.


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Bill Cutrer has a long history in Internet marketing, with a strong background in search engine optimization and interactive marketing. With a combined 20 years of teaching, he has spoken and trained at national & international events on the topics of Digital Marketing.

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