You nailed 2015! Well, I don’t know… maybe you didn’t. Was it your year? I hope so. Either way, you get to hit the reset button and go another round. And this time, you’ll be armed and ready to conquer the inbound marketing world since I’m going to hand you a few tricks of the trade.
6 Inbound Marketing Tips You Need for 2016
1. Love the Content You Create
Think about this: it’s likely true that you don’t spend hours fretting over not knowing how to speak Klingon or the fact that you don’t know how to build an iPad from scratch. Why would you? However, when it comes to content marketing, you might feel that you should know every corner and excel on every platform, just because it exists in the inbound marketing world.
Let’s face it, no one is good at everything. More often than not, though, we can hold our own when it comes to doing something we love. What about you? What type of content do you love to create?
If you love creating videos, then kudos to you! Go forth and create films. Your expertise and earnestness will no doubt shine through in the content you create.
Keep in mind that there may be some content that is necessary to have, whether you like it or not. For instance, it’s nearly impossible to ignore blogging as a crucial content piece. If writing isn’t your forte, consider outsourcing it to someone who has mad writing skills.
2. Be Intentional with Your Content
Every good piece of content should be the result of a well-thought out campaign. Be intentional with each piece of content and each social media posting. What do you hope to accomplish?
Do you want to:
- Drive traffic to your site?
- Boost lead generation?
- Increase brand awareness?
- Increase thought leadership?
3. Don’t Hop on Every Bus That Goes by
With an ever increasing flood of new channels, it can be tempting to try to get in on the ground floor just in case it really takes off. However, this distracts you from platforms that will really drive results, and may, in fact, be the demise of your inbound marketing.
That’s not to say that you should snub every new kid on the block. You need examine whether or not a platform, new or old, is relevant to your industry and relevant to your brand. That leads us to our next point…
4. Remember Your Audience
It’s been shown that blog posts that contain around 1,100 words are the ones that make B2B customers the happiest. However, marketer extraordinaire, Seth Godin, writes brilliantly short posts and his audience eats them up.
The point is, whether you’re writing a blog post, sending out emails, or posting to social media, you should be thinking about your audience and what they want to see.
5. Get Intimate with Your Imaging Software
No matter your industry, you can’t get by without including images in your inbound marketing strategy. These may be in the form of a blog post image you’ve created in Canva, a video you’ve launched on YouTube, or a cartoon you’ve orchestrated on PowToon.
6. Only Do What Works
As Jack Donaghy once said, ” I figured out how to fix NBC. We will only do shows that work.” Sage advice.
The sad part is that it’s easy to get too busy to check in with what actually works and what doesn’t. This is where your analytics come into play.
Establish your analytics and regularly examine them to see which types of content are receiving the most engagement. Then you can pull the trigger on which needs improvement and which needs the boot. If you’re giving Facebook all you’ve got and you’re still not receiving results, then it’s time to reexamine your strategy.
I hope these tips will help you to set up 2016 to be your best inbound marketing year yet! Now go get ’em!