Everyone loves a good story. Whether it’s being engrossed in a novel that keeps you up all night, or a friend rehashing their comical trip to the coffee shop, we love stories.
How Storytelling Affects Social Media
Storytelling is just as effective when marketing your brand with social media. How so? If you’re going to get the most out of social media, you need more than just followers – you need engaged followers. It’s the engaged follower who sticks loyally to your brand, helps grow your business, and shares your content. In order to cultivate loyal followers you need to reach fans on an emotional level. Being a good storyteller, will help you do that.
How to use Storytelling to Gain Loyal Followers
Now before you go all Hemingway on me, let’s make one thing clear. You don’t have to be a published writer to gain loyal followers. Your goal is to connect with your audience. Fans want to know who you are, what makes you tick. If you had a friend and they never shared anything personal with you, could you really call them a friend? Of course not! Why? It’s human nature to only connect with people when we feel an emotional attachment.
Let me illustrate it this way: remember that friend rehashing their trip to the coffee shop mentioned at the outset? Why do we sit there and listen to the story? Is it because they’ve won some literary award for their storytelling abilities? Probably not. Most likely we find ourselves listening because there’s an aspect of humor, realism, or drama involved. We’re engaged in something as routine as a trip to Starbucks, because our friend reached us on an emotional level.
Start Telling Your Story – Social Media Bios
A great place to start telling your story is through your social media bios. I know what you’re thinking: how can you tell a story in such few characters? Remember Hemingway? Well, his best work was said to have been a story that consisted of six words. It’s not the amount of words used, it’s how you use them. When used properly, something as short as a bio will help you connect with fans.
How to Tell Your Brand’s Story via Social Media
So now that your bio is awesome, how can you extend your brand’s story to social media platforms? Create posts that will reach followers on an emotional level. Sure, it’s great to share facts and figures, but they frequently come across cold and do little to engage fans.
For example, let’s say you’re a nutritionist and want to share a new study about the hidden dangers of eating too much sugar. Simply stating sugar is bad for you, and can lead to health problems is a bit boring. Try this instead: “It’s studies like this that made me think twice about eating that next chocolate cupcake!” Simple and sweet (no pun intended), but now people can relate to you as a human being.
Don’t be a Story Hog
Ever heard the old adage: too much of a good thing? Well, that applies to using the art of storytelling. Never forget your goal: gaining loyal followers. If all we ever do is talk about ourselves, we’ll repel fans, and if they can’t see how the story relates to them or your brand, they’ll quickly lose interest. By keeping your goal clear in mind when adding posts to your social media platforms, you can avoid being a story hog.
Do you feel like your social media marketing needs more than a good story to get fans involved? We can help! Let’s get started!