As a businessperson, you’re reasonably tech-savvy. You know that your company needs a website, an accurate Google listing, a blog, and the appropriate social media pages, and you try your best to keep the content on these sites and pages fresh, relevant, and interesting. So why would you give the task of creating content to an outside professional? There are many reasons, but three of them really stand out.
If I had a dollar for every time I’ve thought, “I’m going to have a nightmare about this photo,” or, “Why would you take that photo?” I would be a rich woman.
It seems like there’s an ever-growing list of ‘must haves’ when blogging. You need consistency, keywords/SEO, an awesome title, catching content in the correct format, and on and on. However, each of these components will help draw people to your website and pay attention to what you’re putting out there. So, is a meta description just another item on the list that needs to be crossed of? Is a meta description really important for your blog post?
LinkedIn started as a small professional networking startup, but has morphed into one of the fastest growing social networks in the industry. The company’s 2015 first quarter numbers reported a whopping 364 million members. These numbers are staggering and as a company you may be wondering what you can do to leverage the platform for your brand.