All posts tagged: Buyer Persona

Inbound Fundamentals: Why Using the Right Keywords Will Attract the Right Customers

As you’re developing a website or an online presence for your business, you need to understand the importance of keywords and how selecting the right keywords will attract the right customers. Ranking in the top 10 organic searches greatly increases your chances of being found by customers. And to be found in organic searches means doing some work with your keywords.

read more

Inbound Fundamentals: What is a Buyer Persona and Why is It Important to You?

Creating a buyer persona for your business may sound like one of those exercises you do in a workshop that you’ll spend a couple hours creating, but realistically, you’ll get too busy running your business to actually do anything with. But buyer personas are different. They aren’t just a snazzy marketing exercise, but tools that can help you build your business.

Buyer personas aren’t about attracting any customer, but rather attracting the right customer. And that distinction is critical to the growth of your business.

Let’s look at what buyer personas are, how they can benefit your company, and how to begin to build out your own buyer personas.

No comments
read more