They say variety is the spice of life. We here at Seapoint Digital say that variety is the spice of social media marketing. What do we mean by that? In this article, I will explain why your social media marketing strategy should always include a variety of videos, links, photos, and text in your brand’s updates.
Whether you’re just getting started in inbound marketing or are a seasoned expert, there is one question you want to continually ask yourself – what are my customers looking for? The answer to this question depends on a variety of factors, but ultimately, your customers are looking for content that provides them with answers to their questions or solutions to their problems.
As you’re developing a website or an online presence for your business, you need to understand the importance of keywords and how selecting the right keywords will attract the right customers. Ranking in the top 10 organic searches greatly increases your chances of being found by customers. And to be found in organic searches means doing some work with your keywords.
Creating a buyer persona for your business may sound like one of those exercises you do in a workshop that you’ll spend a couple hours creating, but realistically, you’ll get too busy running your business to actually do anything with. But buyer personas are different. They aren’t just a snazzy marketing exercise, but tools that can help you build your business.
Buyer personas aren’t about attracting any customer, but rather attracting the right customer. And that distinction is critical to the growth of your business.
Let’s look at what buyer personas are, how they can benefit your company, and how to begin to build out your own buyer personas.