If you’re a Monty Python nerd, you likely remember the first time you busted a gut watching the SPAM skit. It was a strange feeling because while it was hilarious, it was also so extremely annoying. And catchy. To this day, you have the SPAM song running through your head every time you pass this cat-food-in-a-meat-costume in the grocery store.
I recently received an automatic email reply from a contact that read something like this: “Hey guys! In an effort to increase my productivity I will only be checking my email at 9 a.m. and 4 p.m. If you email me, I’ll try to get back to you at those times.”
This begs the question — is there really any point to email anymore? If people are so inundated with emails that they’re only picking up messages about as often as they do their snail mail, does continuing to use email as relevant marketing platform make sense?
In short, the answer is YES! And here’s why…
You know what Ms. Swift says… “Haters gonna hate, hate, hate…” However, sometimes haters have good reason for their not-so-friendly attitude. And when it comes to inboxes, people can be a little sensitive. In fact, your recipients may have good reason for putting you on their naughty list.
Obviously, you don’t want your email to be relegated to the trash heap, lumped in there with the bogus email from Anishka with the subject line “HEY tHere. I miss you.” So today we’re going to talk a little bit about why your email list hates you, and how you can turn that hate into true email bliss.
You’re all fired up for your email campaign. You’ve spent hours crafting the perfect message to your prospects or clients, only to receive notice that your campaign has been suspended. Like a bad breakup, you wonder what you did wrong, then you start feeling a little resentful. After all, you poured your heart and soul into this effort, only to be rejected.