There’s been a lot of talk recently about Facebook closing down like-gating November 5, 2014. When I first heard the news, I admit, I may have panicked a bit. But, after doing my research (and some brainstorming) I decided that, much like the posters that dominated much of 2013, I needed to “Keep Calm, and carry on.” No, I’m not talking about luggage on airplanes. I’m talking about everyone that read how Facebook is closing down like-gating and is panicking. Take a deep breath. There are other ways to get people to discover your business. You don’t have to “dangle the carrot” in order to get your fan numbers up.