It might seem like an oxymoron to say that your fans hate you. But, think about it. Do you drive your friends crazy sometimes? Of course! Hopefully you’re fortunate enough to have the kind of friends who stick with you through thick and thin, the kind that forgive you when you’ve had a bad day, and celebrate your weirdness with you.
However, your fans on social media probably aren’t quite as forgiving. While they may truly love your brand, your product, or your service, when you behave badly, they aren’t as likely to cut you a break. In fact, they may just walk away and not even tell you why.