If you’ve been a real estate agent for years, we don’t need to tell you that what it takes to be successful has changed enormously. In the 80s and early 90s, real estate agents could rent a building, hang a sign, and place some print ads in the local newspaper. With a smile, a warm handshake, and a lot of hard work, business could be great.
Once the internet came into the picture, the web has increasingly become part of the real estate agent’s life. Now things are changing so rapidly that we don’t deal with changes in decades; what worked last year may not work now, and there is a continual challenge to stay ahead of the game in this competitive business.