Let’s face it: when many consumers think about insurance companies, they think of rising premiums, big conglomerates, and lots of red tape. That is, until they need to submit a claim. And then, most consumers are nothing but grateful, knowing their insurance company is there for them.
Ultimately, building good relations between consumers and insurance companies hinges on three things – trust, reliability, and building a sense of community (we all know the tagline, “You’re in good hands with Allstate”).
How can your insurance agency use digital marketing to build a solid relationship with customers?